what is the purpose of the ASA?
The ASA is the UK's independent regulator of advertising across all media, including, from 1 March, marketing on websites. We work to ensure ads are legal, decent, honest and truthful by
applying the Advertising Codes.
what code does the ASA use in its judgements?
BCAP is responsible for writing and maintaining The UK Code of Broadcast Advertising.
CAP is responsible for the rulebook The UK Code of Non-broadcast Advertising, Sales Promotions and Direct Marketing. Non-broadcast means ads in media such as cinema, press, posters and online.
what new area does the ASA cover from march this year?
From March 1st marketing communications on websites will be regulated by the ASA.
write about an example of an ASA decision on a complaint.
an example of a ASA complaint is that the complaint will be resolved in an average of 13 days