in order to create an advertising proposal, i need to gather infomation about the company that makes the product, where it wants to advertise, what it wants the advertising to achieve and how much it has to spend.

the advertisting budget for my campaign to advertise my PUGG boots is £100,000.

i want my advert to introduce a new boot called PUGG to the footwear market.

the advertising i want for my advert is a print advert because it would suit my campaign and more people will be about to see it, and also in fashion magazines which a lot of women read fashion magazines which will make the boots more popular.

in my print advert i want it to be stylish and colorful so it is eye catching which will make more people see it so it will become more popular, i think a stylish advert will be best for my advert because both men and women can wear it with anything and wear them any where, it wouldn't be a sporty or urban type of boot because you cant do sport in them or just hang around the streets in them.

my target market is-This is Megan Smith. She is 17 years and 4 months old, and lives in Cuffley the ridge way. She dresses fairly stylish - just jeans and a nice designer top. She enjoys partying with her friends, and shopping for going out outfits at the weekends with her daddys money. She shops in places like River Island, Jane Norman, all saints, and sometimes Topshop, but mostly UGG.

Target.

Shoe Names

Shoe Designs

Nike Advert

what is the purpose of the ASA?
The ASA is the UK's independent regulator of advertising across all media, including, from 1 March, marketing on websites. We work to ensure ads are legal, decent, honest and truthful by
applying the Advertising Codes.
what code does the ASA use in its judgements?
BCAP is responsible for writing and maintaining The UK Code of Broadcast Advertising.
CAP is responsible for the rulebook The UK Code of Non-broadcast Advertising, Sales Promotions and Direct Marketing. Non-broadcast means ads in media such as cinema, press, posters and online.
what new area does the ASA cover from march this year?
From March 1st marketing communications on websites will be regulated by the ASA.
write about an example of an ASA decision on a complaint.
an example of a ASA complaint is that the complaint will be resolved in an average of 13 days